SUGGESTIONS FOR MAKING COLD CALLS

 

Cold calls are another technique you can use in your job search.  Many people find it difficult to "knock on doors", so it may not work for all of us.  However, it is still another method of getting your resumes out there and getting interviews.

 

Target firms that you know need your skills.  Peers, friends, and former co-workers can also guide you on where to look.  Check business directories, yellow pages, manufacturers' lists, etc.  Visit cafes near the firm you are targeting as this may give you the chance to find names of key people to contact on the cold call.

 

Phone calls beforehand to a company can give you the names of Human Resource Directors, department heads, salespeople and other key personnel.  You can also drop by unannounced and try to meet with key personnel.  Always take numerous resumes in case you have the opportunity to leave one with a key person.

 

DO TRY to set up an interview OR informational interview. - It is critical to get the name(s) of key people you need to talk with or to call.  It is also helpful if you can get someone in the company to refer you or permit you to say that ______ has suggested you call them.

 

Depending on the level of the job you are applying for, cold personal calls may not be appropriate.  Some professional and managerial positions may not lend themselves to this technique.

 

WHAT TO SAY ON A COLD CALL - Introduce yourself and indicate your are looking for a job in __________ or give your 30-second elevator speech and ask if the firm is hiring in the field that you are working in.

 

DO TRY TO SELL YOURSELF AND YOUR SKILLS - Attempt to get an interview, if possible.  Also, ask if they know of other firms who may be hiring.  Leave resumes for key people and follow up with a phone call.  See if the gatekeeper or one of the salespeople has any info about the company's needs, and if he/she is aware of other firms that may be hiring.

 

MAKING COLD TELEPHONE CALLS - You should plan what you want to say so that you can engage them in a meaningful manner.

 

Get a gatekeeper or receptionist to give you information such as:

 

      Who are the key people?

 

      Is the organization hiring?

 

      The best time of day to reach a key person you have learned about.

 

      Who else may be hiring?