SUGGESTIONS
FOR MAKING COLD CALLS
Cold calls are another technique you can use in your job
search. Many people find it difficult to
"knock on doors", so it may not work for all of us. However, it is still another method of
getting your resumes out there and getting interviews.
Target firms that you know need your skills. Peers, friends, and former co-workers can
also guide you on where to look. Check
business directories, yellow pages, manufacturers' lists, etc. Visit cafes near the firm you are targeting
as this may give you the chance to find names of key people to contact on the
cold call.
Phone calls beforehand to a company can give you the names of
Human Resource Directors, department heads, salespeople and other key
personnel. You can also drop by
unannounced and try to meet with key personnel.
Always take numerous resumes in case you have the opportunity to leave
one with a key person.
DO TRY to set up an
interview OR informational
interview.
- It is critical to get the name(s) of key people you need to talk with or to
call. It is also helpful if you can get
someone in the company to refer you or permit you to say that
______ has suggested you call them.
Depending on the level of the job you are applying for, cold
personal calls may not be appropriate.
Some professional and managerial positions may not lend themselves to
this technique.
WHAT TO
SAY ON A COLD CALL - Introduce yourself and indicate your are looking for a job in __________ or give your 30-second elevator
speech and ask if the firm is hiring in the field that you are working in.
DO TRY
TO SELL YOURSELF AND YOUR SKILLS - Attempt to get an interview,
if possible. Also, ask if they know of
other firms who may be hiring. Leave
resumes for key people and follow up with a phone call. See if the gatekeeper or one of the
salespeople has any info about the company's needs, and if he/she is aware of
other firms that may be hiring.
MAKING
COLD TELEPHONE CALLS - You should plan what you want to say so
that you can engage them in a meaningful manner.
Get a gatekeeper or receptionist to give you information such as:
● Who
are the key people?
● Is
the organization hiring?
● The
best time of day to reach a key person you have learned about.
● Who
else may be hiring?